GLAMOUR | BRANDED CONTENT

 

ENERGIZER PERSONAL CARE

Glamour worked with Energizer Personal Care to create a high-impact in-book unit to showcase the brand’s summer-perfect products. Via our Friends & Fans app, readers could buy products directly from the custom content, making their shopping experience as seamless and convenient as possible—all without leaving the pages of the magazine.

MASTERCARD

Glamour and MasterCard partnered with blogger Sonia Evers to create an unforgettable shopping experience in NYC for a select number of MasterCard cardholders. We secured exclusive deals with SoHo boutiques, and cardholders received a special one-on-one style consultation with Sonia before their SoHo shopping adventure. We also worked with Sonia to create a curated trend report, which ran in-book in Glamour.

 

OTHER BRANDED CONTENT EXAMPLES